My company has a partnership with the Chicago Blackhawks. We run some advertising and other marketing ploys with them and I got some tickets to a game once. So I'm putting it here because Chicago is awesome and the Blackhawks just made history.
I've done multiple trainings for different business departments to teach them about SEO. I have taught keyword research to content teams, hierarchy structure to merchants, and front-end optimization to designers.
I have supported various business units in rewriting their product hierarchy to form a healthier more searchable structure. I am also implementing customer intent with a focus on non-brand optimization.